Cameron Sammons

Growth marketing · Newport Beach

CameronSammons.

I help brands make growth a system, not a guess.

Paid media, copy, and creative strategy for DTC and local service brands.

Book a call → Read the case studies See the portfolio

camerons.doesads@gmail.com

  • Track record
  • Since 2016
  • $2M+ ad spend
  • 6-12× ROI
  • 20K+ conversions

Spend, ROI, and conversion figures come from Knox Marketing, where I ran 20 to 30 concurrent client accounts from February 2023 to May 2025.

§02Case Studies

Case studies.

Four accounts. Each one has its own page with the real numbers.

§03Selected work

Selected work.

Two short ads and a few statics. The full set, with what each piece was for, is on the portfolio page.

Video · NESTOUT · 5 seconds

Deals extended through the holidays

Up to 35% off, then three proof points: 35+ awards, 300,000+ customers, and durability tested.

Video · USA Insulation · 15 seconds

The foam-fill reel

Foam fills a wall next to old fiberglass while the captions make the pitch and end on a free quote.

NESTOUT flash sale ad: up to 40% off, with a lantern glowing at dusk NESTOUT welcome pop-up: claim 10% off your first purchase plus free shipping on orders over $99, over a photo of a snowshoer USA Insulation Black Friday ad styled as a phone reminder note, with a $1,200 tax credit, free labor, and 1 year no interest with no payments NESTOUT Cyber Week Deals ad: up to 35% off, with two outdoor batteries standing in snow USA Insulation ad: get your Detroit home ready for winter in just 1 day

See the full portfolio →

§04Services

How I grow brands.

Five jobs, and the proof for each is above.

  • 01

    Paid media

    Meta, Google, and TikTok campaigns managed against blended ROAS and CAC. Account rebuilds, budget allocation, and weekly calls on what to kill and what to scale.

  • 02

    Copy and creative strategy

    Customer avatars, angles, and hooks, then the copy to carry them: ad copy, video scripts, pop-ups, and email. I decide what the creative should say and show before anything gets made.

  • 03

    Creative testing

    One variable per test, cheap first rounds, then winners stacked. Every test goes in a log, losers included. AI helps me ship 3 to 5x more testable variants a week, and I pick and rewrite what runs.

  • 04

    Lifecycle

    Klaviyo flows and campaigns for welcome, abandoned cart, post-purchase, and re-engagement, with segmentation that protects deliverability and sign-up forms built to convert. At NESTOUT the pop-up went from 0.94% to 4.98%.

  • 05

    Conversion and tracking

    Landing page and funnel audits for speed, offer, forms, and message match. Conversion tracking in GA4, GTM, and Meta CAPI, with server-side tools brought in where needed.

§05Experience

Work experience.

  • May 2026 to now
    Independent DTC Consultant
    Paid social, copy and creative strategy, creative testing, funnels, attribution

    Account and funnel audits, plus a workshop launch system for a coaching client: a quiz funnel that sorts leads into three tiers and feeds Klaviyo, 33 emails, and 15 Meta ad angles.

  • May 2025 to May 2026
    DTC Manager
    NESTOUT

    Black Friday revenue up 33x and blended ROAS from 1x to 2.5-3.5x. New ad copy and creative strategy, a rebuilt Klaviyo sign-up form that went from 0.94% to 4.98% conversion, and a full lifecycle program. Read the case study.

  • Feb 2023 to May 2025
    Digital Strategist
    Knox Marketing, Inc.

    20 to 30 concurrent client accounts and $2M+ in spend across Meta, Google, and emerging channels. 6-12x ROI, 20,000+ qualified conversions, and Looker Studio dashboards tracking CAC, CVR, and ROAS. Case study: USA Insulation.

  • Jan 2022 to Feb 2023
    Facebook Ad Manager
    Upside Geeks

    Owned paid acquisition on cost per converted customer and wrote the SOPs for campaign launches, creative QA, and conversion tracking. Ran Facebook ads for American Grappling Federation, with ad sets built for 20+ tournament markets. Read the case study.

  • Nov 2018 to Feb 2023
    Digital Marketing Freelancer
    Self-employed, formerly top 1% on Upwork

    Meta and Google acquisition for DTC, ecommerce, and home services clients, including lead gen for HVAC and plumbing companies.

  • Aug 2016 to Nov 2018
    Ecommerce Marketing Manager
    Mentor Books

    Lifted conversion rate from 0.5% to 2% through structured A/B testing on creative, hooks, offers, and product pages.

§06About

About.

I'm a growth marketer in Newport Beach with ten years in paid media, email, and conversion work, mostly for DTC and local service brands. I also write the copy and set the creative strategy for the brands I work with, so the message and the media get built together.

I like the jobs with no playbook yet: an account sitting near breakeven, a landing page that loads too slow, a pop-up that never fires. I find the leak, test the fix, and write down what happened, including the tests that lose.

I use Claude and ChatGPT every day to brief, draft, and dig through exports. They speed up the work, and I check every number myself before it goes to anyone.

Paid
Meta Ads, Google Ads (Search, Performance Max, Shopping), TikTok Ads, YouTube Ads
Email and CRO
Klaviyo, Shopify, Zipify Pages, Unbounce, ClickFunnels, Convertri, GoHighLevel
Analytics
GA4, Google Tag Manager, Meta Conversions API, Triple Whale, Looker Studio
AI
Claude, ChatGPT, Perplexity
§07Contact

Let's work.

Hiring for a growth, paid media, or ecommerce role? Need an account or funnel audit? Send me a note.

Book a call →

camerons.doesads@gmail.com

Newport Beach, CA · Remote